Abstract
Today, in the era of information technologies, the as a sphere of public life, is expanding its borders by moving to the Internet space, where its main structural unit is the platform. The economy of platforms or economy is the transformation of economic markets from the real world to the virtual world. But such a transformation cannot take place without consequences, and to understand what they are, we need to understand the concept of platform economy, its structure as an economic sector, as well as the effect it has on the economic rules themselves. Being something new, at first glance, the economy embodies the cooperation of experience accumulated over the centuries with modern technologies to meet the needs of today's society. For a more illustrative example, at this article will be considering the consumer market.
Highlights
The economy of platforms or platform economy is the transformation of economic markets from the real world
well as the effect it has on the economic rules themselves
the platform economy embodies the cooperation of experience accumulated over the centuries with modern technologies to meet the needs
Summary
Перенос некоторых экономических процессов на интернет-платформы оказал весьма противоречивый эффект на экономику, в связи с чем появилось множество вопросов: что представляет из себя платформа, каков ее функционал, как она развивается и какой эффект от такого развития. Целью настоящей статьи является поиск ответов на поставленные вопросы, а также определение, в чем заключается основное противоречие платформенной экономики и как скоро оно может быть преодолено. Что ключевым звеном платформенной экономики является платформа как аналог площадки для размещения ресурсов только в цифровом пространстве, состоящая из двух важных структурных элементов: программное и техническое обеспечение и управление.
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