The Pinisi Festival as a Tourist Attraction in Bulukumba District of South Sulawesi

Nyoman Siryayasa,Andi Jam’An

doi:10.21776/ub.jitode.2020.008.03.03

Nyoman Siryayasa, Andi Jam’An

Open Access

https://doi.org/10.21776/ub.jitode.2020.008.03.03

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Abstract

The Pinisi Festival is a national tourism event. The festival is expected to develop the tourism industry in Bulukumba Regency. This study aims to describe and discover the Pinisi Festival’s performance and influence as a tourist attraction. This study is qualitative research with a descriptive approach. The used data collection techniques of this research were observation, in-depth interview, and literature study. The results of this study showed that the Pinisi Festival was held for three days with a variety of activities, i.e. Opening Ceremony, Pinisi Trip from Leppe’E to Bira, Fishing Contest, GEMARI (Eat Fish Movement) Campaign, Traditional Pinisi Launching Ritual, Bergem Bira Parade, The Andingingi Kampong Traditional Ritual, Crowbar Burns Ritual, Pinisi Expo, Bulukumba Traditional Dance Performance, Bulukumba Traditional Culinary Festival, and Photography Jamboree. The Pinisi Festival has an impact on increasing the number of both domestic and foreign tourists or increasing of 70% from the previous few months so that it can be used as a media promotion of the tourism development in Bulukumba. Keywords: Pinisi Festival, tourist attraction, tourism event.

Highlights

The Pinisi Festival is a national scale tourism event
The results of this study showed that the Pinisi Festival was held for three days with a variety of activities, i.e. Opening Ceremony, Pinisi Trip from Leppe’ Eto Bira, Fishing Contest, GEMARI (Eat Fish Movement) Campaign, Traditional Pinisi Launching Ritual, BergemBira Parade, The Andingingi Kampong Traditional Ritual, Crowbar Burns Ritual, Pinisi Expo, Bulukumba Traditional Dance Performance, Bulukumba Traditional Culinary Festival, and Photography Jamboree
This study revealed the implementation of the Pinisi Festival as a tourist attraction in Bulukumba and the efforts that should be made by the local government in managing and the presence of supporting factors, especially those related to increasing the number of visits

Summary

Introduction

The Pinisi Festival is a national scale tourism event. This event includes in the 100 Calendar of Event Wonderful Indonesia. The festival held in Bulukumba has been selected through strict curation based on established criteria, i.e. has Creative Value, Commercial Value, and Communication Value, as well as CEO Commitment. These criteria were set in order to make the society get the direct impact of the event, as well as foster a sense of ownership and responsibility to maintain its sustainability [1].

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