The Pigmentocracy of Executive Approval

Abstract

We advance a theory of pigmentocratic executive approval that accounts for both skin color-based group attachments and deviations in skin tone between citizens and leaders. We argue that such deviations will decrease approval most strongly for those lighter in complexion than the incumbent. We further argue that individuals will most strongly punish incumbents for poor economic performance when their skin tone is lighter than the executive’s. To test our theory, we assess the skin tone of dozens of leaders from the Americas, and we couple the resulting measure with mass survey data from the leaders’ countries. Our findings demonstrate that executive approval throughout the Americas replicates patterns of “pigmentocracy”—inequalities and hierarchies that privilege lighter skin tones.