The Phenomenon That Influenced The Development of Cool Japan in Indonesia

Abstract

As it is well known that Japan has many unique cultures that can attract people from other countries. Since the mid-1960s, Japanese culture, especially popular culture, has continued to develop to this day. The peak of its development was in 2002, when an article written by Douglas McGray entitled " Japan's Gross National Cool " was published in Foreign Policy Magazine. This article is the reason for the emergence of a new term called Cool Japan , which is used to describe all cultures originating in Japan. Japan then used Cool Japan as one of its diplomatic strategies, especially for countries in Southeast Asia. As a cultural diplomacy strategy, Cool Japan has several advantages or benefits for the Japanese Government, such as: to build a positive image to the people of Southeast Asia, to develop the country's economy through the cultural industry as well as a tool to compete with cultural products from China and South Korea.