The Phenomenon of Production, Distribution, and Consumption Serang Banten Typical Pottery Crafts in Bali

Abstract

In the globalization era, Bali became the trade center at many crafts products from various regions in Indonesia, was included pottery products trading. The pottery products recently from outside Bali that was marketed in Bali, the production itself was done outside of Bali, merely the distribution and consumption in Bali, for instance, Lombok pottery, Kasongan Yogyakarta, Jepara of Central Java, West Java, and Serang Banten and others. The last few years, there was something different i.e. a typical pottery of Serang Banten, West Java, which was originally produced in West Java, is now produced in Bali, consequently, the distribution process from West Java to Bali was stopped. The research was intended to determine the factors that encourage the production, distribution, and consumption the craft of typical pottery Serang Banten in Bali. The research approached applied a qualitative method, based on the deconstruction and an ideology of capitalism theories. The research location was conducted at Denpasar Bali in 2015-2016. The technique of collecting the data included observation, interviewed, and documentation. The data source was determined by using purposive and snowball sampling. The results of the study were some factors that encouraged the production, distribution, and consumption of pottery Serang Banten in Bali was to avoid the loss of the transportation process; provided maximum services to consumers; Serang Banten pottery has a unique and potential marketing opportunities.