Abstract
This article delves into the topic of precedence in English advertising and into referencing elements from existing texts to create a new message. This study aims to identify and analyse the language and methods used in the precedent texts in order to capture the attention of the Englishspeaking audience and increase the effectiveness of such advertising campaigns. This work utilizes general scientific research methods, which include abstraction and study of the advertising literature as well as the method of analysing and processing information.
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