The Phenomenon of Interactive Regional Television Programs with the Participation of Authorities

Abstract

The article is devoted to the study of interactive regional television programs based on the dialogue “official — audience”. The growing pressure of state propaganda on federal channels has led to the alienation of society, which is deprived of the opportunity to participate in the discussion of topical issues “on an equal footing” with the authorities. Regular public discourse today is possible only on the regional air. The goal was to study local interactive projects in terms of their social significance and communicative effectiveness. The analysis of the programs of regional and republican television companies broadcasting in the first digital multiplex was carried out. The methods of comparative analysis, observation and systematization, as well as dialectical and logical approach, made it possible to determine the factors influencing the appearance of projects with feedback on the regional air, as well as the patterns that explain their absence. The final data allowed us to come to the conclusion about the decisive role of interactive programs in building effective communication “authority — TV — society” and substantiate the conclusion that local issues that organize the dialogue between the official and the audience contribute to the development of democratic processes in the subjects of the Russian Federation. Such a study and its results are presented in the scientific literature for the first time.