THE PHENOMENON OF ETIQUETTE SPACE AND ITS STRUCTURE

Abstract

The article considers the phenomenon of etiquette space and defines its structural elements. Etiquette space consists of communicators, a stable set of etiquette situations, a permanent set of etiquette signs, etiquette norms and communicative values. Special attention is paid to every element of the etiquette space, which has its own specificity and its functional value in the whole system. The form of etiquette communication and its verbal / non-verbal content is determined by the communicators depending on their social status. Frequency of use, the communicative orientation of the etiquette expression and the degree of ritualization allow us to establish different types of etiquette situations. The etiquette situation is always regulated and follow a certain script. The article emphasizes the existence of a set of etiquette signs that is implemented within the script. The communicative values, which are formed on the basis of culture dominantes, create stable unique communication genres. Ignoring a certain value in etiquette interaction is evaluated negatively. The article reveals the expediency of all-round study of etiquette space, which involves a combination of linguo-cognitive, culturological, semiotic and linguistic approaches. The linguo-cognitive aspect of the study allows us to identify the peculiarities of mental structures of communicators and to identify the unique features of the frame-scripts within a specific culture. Cultural-specific communicative values, which communicators are guided by in etiquette interaction, can be defined within the culturological aspect of the research. The analysis of etiquette signs can be done within the semiotic aspect of the study of etiquette space.