The Phenomenon of Digital Mediatization: Axiological Aspect of Social Communication

Abstract

The appeal to the problem of mediality is actualized by the need to comprehend the uniqueness of the process of mediatization unfolding in the modern world, which in the digital era is becoming the dominant factor in the development of society. The novelty of the work is determined by the problematization of new facets in the structure of social experience, which are constituted as a result of the process of mediatization changing its forms. The aim is to problematize the features of the socio-cultural experience of the subject in the conditions of developing digital mediatization. The methodology is determined by the socio-philosophical approach to the analysis of the impact of the mediatization of the digital era on the human life world. Reflection acts as a way to clarify the interdependence of a person’s life circumstances, his behavioral characteristics and technical and technological tools for ensuring communication. The phenomenon of mediatization is presented as a developing process, indicating the formation of a new context of human existence. The dual nature of mediatization is revealed: the communicative potential allowing to develop constructive models of social interaction, and the creation of positions of social instability. The expansion of mediatized forms of communication into the space of the human life world is established, the axiological aspects of the process of mediatization are emphasized. The influence of communicative factors on the process of transformation of individual values in the conditions of the mediatized world is proved.