THE PHENOMENON OF CLIP CONSCIOUSNESS IN MODERN MEDIA COMMUNICATIONS

Abstract

The purpose of the research paper was to conduct a systematic analysis of the phenomenon of clique consciousness. It was found that this phenomenon was studied mainly by Russian or Soviet scientists, while foreign specialists did not consider it as a whole, focusing on individual processes and states related to personality psychology. It has been revealed that clique consciousness cannot be unequivocally attributed to positive or negative characteristics of the individual. On the one hand, it can be seen as an ability to creatively perceive the world around, a means of adapting to the ever-increasing information flows, activating the body in critical situations. On the other hand, it causes a decrease in the abilities of systematic and critical perception of the surrounding reality, an increase in the threshold of perception and distinction of significant stimuli. As a result, concentration of attention decreases, the field of consciousness becomes mosaic and is filled with information of superficial character, which makes it difficult to establish connections and relations between separate facts and phenomena of existence. It has been determined that one of the prerequisites for the formation of clip thinking can be media-multitasking. However, the forms of their relationship require additional research. It is shown that in modern conditions without increasing reflexivity and criticality of perception, adequate perception of reality is difficult, and the probability of manipulation and getting into echo chambers increases significantly.