Abstract
About a year ago, I walked into an Apple Store and was greeted by a young and enthusiastic associate who helped me obtain an item I asked for. Like many New York City shoppers, I quickly paced into the store, obtained what I needed, and scanned the long line to assess how long this purchase would take me. The associate immediately offered an express checkout using a device attached to his iPhone. No line, no wait, no fuss. In less than 2 minutes, the transaction was done, and I was back out on the street.
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