Abstract
: Ethos is an inherent characteristic of persuasion in commonplace scenarios. The acceptance of everyday communicative practices compels belief and trust in language usage, often without question of simple statements. A more substantial understanding of the perceived ethical quality of language usage will afford a richer view of communicative acts, cultures, politics, and events. Three areas of language usage and appearance determine this ethical quality: communion, occasion, and occurrence. Combined, these areas suggest how the phenomena of language usage, particularly within epideictic rhetoric, is not inherently factual in-itself but projects the illusion that it is such.
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