Abstract
List of Illustrations ix List of Tables xi Acknowledgments xiii Chapter One: Wedge Issues in Presidential Campaigns 1 Chapter Two: The Reciprocal Campaign 18 Chapter Three: Measuring the Persuadable Partisan 49 Chapter Four: Capturing Campaign Persuasion 82 Chapter Five: The Republican Southern Strategy: A Case Study of the Reciprocal Campaign 107 Chapter Six: Candidate Strategy in the 2004 Campaign 145 Chapter Seven: Conclusions: Consequences for Democratic Governance 183 Appendix 1: Question Wording and Coding 205 Appendix 2: Content Analysis Coding 214 Appendix 3: Statistical Results 216 Bibliography 223 Index 237
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