Abstract
Same-sex marriage is a controversial policy issue that affects the welfare of gay and lesbian couples throughout the USA. Considerable research examines opinions about same-sex marriage; however, studies have not investigated the covariates of the “persuadable middle”—those individuals who are neutral or unsure about their views. This group of people is often the target of same-sex marriage campaigns, yet they have received no empirical attention. Using a sample of heterosexual college students, we conduct multinomial logistic regression to identify the factors associated with being neutral about same-sex marriage. Findings suggest that in comparison with those who endorse or oppose same-sex marriage, political ideology and views about the acceptability of same-sex relationships are influential in determining the “persuadable middle.” Within each category other factors are identified. We discuss the implications for policy advocacy efforts to advance marriage equality.
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