Abstract
This study aims to discuss about the waqf YouTube content as the form of productive waqf in digital era with a focus on the study about the start up about the the waqf YouTube content and perspective of Maqashid Sharia. This study attempts to analyze the waqf model in digital era that has encouraged the people to continually do the waqf easily and practically even without spending the wealth at all. By taking the case study of the start up the YouTube content made by the writers, the writers are interested to study more deeply about the problems and solutions in productive waqf in Indonesia in this digital era. The data in this library research included secondary data, i.e. library materials including official documents, books, libraries, laws and regulations, scientific works, articles, and documents that are relevant with this research materials. The results of this research showed that (1) this Waqf Youtube content is one of the great potential productive waqf instruments in alleviating the poverty and minimizing the gap among humans through a mechanism of firstly creating a YouTube account, secondly by displaying a number of interesting Islamic videos and thirdly by allocating the income from YouTube for the people benefit. 2) The substance of waqf YouTube content is in line with maqashid sharia, which leads to maslahah-mursalah (universal benefits), one of which is to realize social welfare through the fund distribution from this YouTube content. The waqf YouTube content is an instrument to empower the community with the aim of alleviating poverty and other socio-economic problems.
 Keywords: Productive Waqf; YouTube content; Maqashid Syariah
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