The Personal, Technical, and Public Spheres: A Note on 21St Century Critical Communication Inquiry

Abstract

Inevitably, any theory of communication addresses the contexts of its times. The public sphere essay was written in 1982. Then, the world was on the edge of a Reagan-Thatcher revolution that would loose neo-liberalism and begin to dismantle the welfare state. The United States was enduring a deep recession due to efforts to control inflation brought about by the debt-financed Vietnam war and careless energy policies. The Cold War held sway. Apocalyptic rhetoric from the Oval Office called for new, computer-guided smart weapons. The defeat of the Equal Rights Amendment fingered, as did issues of race and class left unaddressed by the Great Society. Mass media ruled the airwaves. Television and newspaper companies converged. Stylized political news turned sampling data into horse race thrills ramped up with sexy sound bites. Matters did call for national debate. However, little meaningful public discussion ensued. The linguistic turn, postmodernity, culture wars, migration, AIDS, globalization, and the explosion of digital media--all elements of a coming communication revolution--were readying in the wings. This essay revisits the beginnings of studies in the public sphere, initiated among these circumstances, as critical communication inquiry. Such inquiry identifies communication as symbolic interaction and offers contextual approaches to questions of language, society, and social change (Littlejohn, 1983, pp. 45-73). The essay proceeds to compare Jurgen Habermas's neo-Kantian euro-centric declinist thesis against the notion of pluralistic argument spheres. A brief discussion of the prospects of 21st century studies of the public, technical, and personal spheres of argument is offered in conclusion. ARGUMENT SPHERES AND SOCIAL CONTEXTS My experiences with debate, graduate studies, and communication research had led me to believe that argumentation always, though unevenly, has fueled American democratic practices. Wil Linkugel introduced me to the study of public address at the University of Kansas through his ground-breaking courses in African-American rhetoric and in women's movements. In the discipline I knew, the key moments in the formation of publics featured insurgency, opposition, and sometimes revolutionary contestation (Holland, 1973). Indeed, colonists learned debate from The Columbian Orator (Bingham, 1797/1998) which offered diverse training in argumentation through reading and performance in classical literature and in the public disputes of the bustling multi-racial, multi-ethnic, garrulous young United States of America. The tradition of argumentation and debate as a form of practice continued through the 19th century in boisterous parades, public assemblies, civic performances, and oratorical addresses. Debate and interpretation were present in university life, too, changing over time to meet interests of emergent generations within and against the confines of university administration. In realizing ambitions to become a discipline, the study of communication performed a modern turn, too. Theory was brought on board to enable researchers to classify types or dimensions of communication and, thereby, to measure effects. Similarly, argumentation was theorized as a perspective taken on communication that could be analyzed by modeling practical reason (Brockriede, 1992). The turn I made in 1982 was to read the boundaries of communication in acts of argument. Such critical communication inquiry holds that any particular act of argument, custom of practice, or institutional convention carries with it expectations--which themselves could be granted and extended or disputed and taken to task. The test of taken-for-granted rules for communication is whether they are necessary or sufficient for the communicative work of agreement or disagreement. As a project, public sphere studies was a turn to keep in mind the argumentativeness of argument, the contingency of human cultural creations which define reasonableness or take exception to the unreasonable--always with an uncertain risk of being misplaced or simply wrong. …