Abstract

Purpose – “The Persistence Project” – an ambitious new research project led by two Deloitte Consulting veterans, consultant Mumtaz Ahmed and noted author Michael Raynor – seeks to advance the art of “success study.”. This paper aims to investigate this issue.Design/methodology/approach – Starting in 2007, Mumtaz Ahmed and Michael Raynor worked on developing a rigorous statistical method for identifying exceptional performers with Professor Andrew D. Henderson of the University of Texas at Austin. The paper looks at the method by way of an interview.Findings – The paper finds that their preliminary efforts so far have revealed that the benchmarks for greatness are much higher than generally perceived.Research limitations/implications – There are a number of critical elements of research design that set this study apart. First, the authors have taken a unique approach to identifying companies that have achieved exceptional results. Typically, research of this type sets benchmarks – e.g., 3× the market for 1...

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