Abstract
In this paper we discuss how cooperation and trust among entrepreneurs can be challenged when they are dealing with venture creation in the context of radical innovation. Entomology-based foods are considered as one of the most promising innovation in the food sector. However they impose radical changes in food consumption habits with high risk of low consumer acceptance. Four European entrepreneurs joined forces in a new venture operating in this sector, trying to make it a successful business. We asked two of them to participate in a venture creation game experiment. The results indicate that high individualized pay-offs can lead the entrepreneurs to deviate from trust and cooperation.
Highlights
The global population is growing rapidly and it is likely to reach 9 billion by roughly the middle of this century (United Nations 2014)
We analyse in more details, what are the main challenges when it comes to setting up a new venture dealing with a radically innovative product, in terms of trust and cooperation within the entrepreneurial team
While consumer acceptance remains the dominant strategic issue for an entomology-based start-up company, our results indicate that trust and cooperation between business partners is one of the main challenges for the success of a start-up dealing with a radical innovation
Summary
The global population is growing rapidly and it is likely to reach 9 billion by roughly the middle of this century (United Nations 2014). It is predicted that more than 7.5 billion inhabitants will be in the less developed countries while the population of the least developed countries is projected to reach 1.7 billion (United Nations 2014). United Nations predictions indicate that about 70% of the population to be living in cities by 2050 (United Nations 2014). This rapid urbanization triggers a growing consumption of meat which for developing countries represents the most concentrated source of vitamins and minerals (Tilman et al 2001). Still an important percentage of world population do not have access to sufficient proteins (sometimes reaching extreme hunger levels), and even more people suffer from a form of micronutrient malnourishment (Barrett 2010)
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
