Abstract
The stakeholders’ perceptual evaluations of the supply structure of destination tourism play an important role in promoting the sustainable development of regional tourism. However, the research on the structural perceptions of destination tourism supply is relatively insufficient in current research on the perceptions of tourism stakeholders. This paper analyzes the perceptual differences among inbound tourists, community residents and tourism practitioners from the core and auxiliary tourism supply dimensions. After having applied the structural equation model in this paper, the advantages and disadvantages of the tourism supply of Xi’an, a famous tourist city in China, were identified. In addition, the findings of this paper are: the inbound tourists have high perceptual sensitivity over the factors of the urban core tourism supply; the community residents have high perceptual sensitivity over the auxiliary tourist supply factors; the tourism practitioners have similar perceptual sensitivity over the factors of urban core and auxiliary tourism supply. The advantageous factors involve tourist attractions, tourist shopping, tourist entertainment, hospitality environment and tourist information. Furthermore, the moderately stable supply factors of Xi’an include tourist transportation, tourist catering, tourist accommodation, marketing as well as safety and security, while the natural environment is the limiting factor. The results support sustainable development and the coordination of different stakeholders in the destinations.
Highlights
With the development of China’s tourist market, tourist consumption becomes diversified, personalized and precise; accurate response to the consumer demand for domestic and foreign tourists has become the key to sustainable development of regional tourism
The process of data analysis of this paper is as follows: first, according to the hypothetical model mentioned in this research, this paper evaluates the applicability of the model from the questionnaire data of the inbound tourists, community residents and tourism practitioners in order to evaluate the reliability and validity of the data and test its quality
Through the evaluation and test of the hypothetical model of the perceptions of the inbound tourists’ destination tourism supply, it is assumed that H1–Hypothesis 11 (H11) are verified, and the path coefficients and path model of the perceptions of the inbound tourists’ destination tourism supply are obtained (TabSluest2ai,nFabiiglituyr2e0147)
Summary
With the development of China’s tourist market, tourist consumption becomes diversified, personalized and precise; accurate response to the consumer demand for domestic and foreign tourists has become the key to sustainable development of regional tourism Influenced by factors such as the changes of market demand, different endowments of tourist resources as well as periodicity of product development, construction and renewal, the supply of destination tourist products as well as services and facilities, etc., are insufficient or excessive. The imbalance of the supply and demand structure of the regional tourism has begun to emerge, and this has aroused the attention of the academic community [1] Against this background, compared with studies rigidly adhering to researching the perceptions of the destination from the traditional view of tourists, it is better to provide a new perspective for understanding and examining the current situation of the supply structure of destination tourism by conducting a perceptual evaluation study focusing on the supply structure of destination tourism from different groups. Theoretical and practical support for the macro-control of the destination tourism supply can be provided
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