Abstract
Stuart Hall's Reception Study Theory explains that the reader / viewer interpret the meaning of the text based on their individual cultural background and life experiences. In essence, the meaning of a text is not inherent within the text itself, but is created within the relationship between the text and the reader/ viewer. The purpose of the current research is to find out the perceptions of Intramuros based Audiences on Indie films. A total of 152 Communication students were selected through a non-probability, purposive sampling. A two part survey questionnaire was used to measure the knowledge, attitude and practices of Communication students towards independent films. Pearson Correlation and comparison of means, cross-tabulations, and frequency tables were used. Frequency distributions were used to compute their response. Readiness of the respondents to embrace this new industry has been shown in this research study.
Highlights
Film, often called movie or motion picture, by its general definition is a series of still images shown simultaneously to simulate the illusion of movement
The results show that the respondents veered away from the common stigma of indie film being poorly edited (1.87%), badly shot (2.81%) and mostly about homosexual relationships (3.75%)
The current research illustrated the perspective of Communication students in Intramuros
Summary
Often called movie or motion picture, by its general definition is a series of still images shown simultaneously to simulate the illusion of movement. Throughout the years, film has diversified into two major classifications, the mainstream and the independent Mainstream films are such movies that are big budgeted, produced by major production companies and widely released in cinemas such as the Lucas‟ and the Spielberg films and the like. Such films are released in cinemas for a short period of time and are tailored to attract customers at a global scale. Numbers lessened further to one hundred and nineteen (119) when asked if they‟ve watched indie films before This data lead one to concur that even if almost the whole sample group like watching films in general (mainstream), there are still some who have little to no awareness of the independent film industry. „Indie‟ is a retired word when it comes to the current movement in Philippine cinema, as the independents slowly appear to be taking over the establishment [3]
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