Abstract
The Covid-19 pandemic caused a crisis in all fields, this pandemic had a wide impact on the business world at all levels, MSMEs were the hardest hit. Data from the Ministry of Cooperatives and MSMEs, totaling 163,713 MSMEs, were affected by the Covid-19 pandemic. The Ministry of Cooperatives and SMEs has set a digitization target of 10 million MSMEs by 2020. The existence of this digitalization opportunity has not been optimally utilized by MSME players. Of the approximately 64 million MSME population in Indonesia, only 13% are connected to the digital ecosystem (Kominfo.co.id, 2020). There are 930 UMKM players in Tegal City from a total of 1940 UMKM recorded by the Cooperative Office. Of the number of MSMEs, some were able to survive and some had to close their businesses in the end. This is because some MSME players have not digitized their business. Perceptions of usefulness, perceived ease of use, and HR competence are factors that also influence MSME actors to readiness in implementing digitalization of their business. The purpose of this study was to determine the effect of perceived usefulness, perceived ease of use, and HR competence on the readiness of MSMEs towards business digitization in the new normal era. The results of this study indicate that the perceived usefulness variable has no effect on the readiness of MSMEs towards digitalization, while the variables of perceived ease of use and HR competencies have an effect on the readiness of MSMEs towards digitization.
Highlights
At the end of 2019, the world was shocked by the discovery of a new type of virus, namely Corona Virus Disease 2019 or better known as Covid-19
These results indicate that MSME actors in Tegal City do not know that the use of digital technology has the benefit of increased business during the pandemic and the new normal era
These results indicate that the level of HR competence affects the readiness of MSME actors in utilizing digital media
Summary
At the end of 2019, the world was shocked by the discovery of a new type of virus, namely Corona Virus Disease 2019 or better known as Covid-19. This virus is rapidly spreading throughout the world, including Indonesia. The occurrence of the Covid-19 pandemic caused a crisis in all fields This crisis has attacked economic aspects that have caused economic instability. This pandemic has a wide impact on the business world at all levels, MSMEs are the hardest hit. This causes many MSME actors to experience problems such as decreased sales turnover, lack of customers, difficulties in obtaining raw materials, and difficulty
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