Abstract
Tourism represents one of the economic sectors with major implications in the sustainable development of the mountain areas. The tourists’ perception regarding the image of the tourist destinations is a key requirement that all the stakeholders in tourism have to take into account, due to its major role in shaping and directing the tourist flows and in the development of local communities, by extension. In terms of methodology, the questionnaire method was used in this study, with a face-to-face implementation technique. Among others, the questionnaire had targeted the degree of knowledge concerning Bihor Mountain destination, the tourist consumer habits and the tourists’ perception related to the quality-price ratio because of tourist consumption. The results show that most of the respondents have stated that they have not visited Bihor Mountain Tourist Destination for the first time, coming back here even several times a year because of its multiple tourist attractions and the extremely convenient quality-price ratio. All these show a positive perception of the majority of tourists regarding the visited destination, being materialised in an increased flow of visitors and the beneficial effects on the local economy and the preservation of the mountain areas.
Highlights
According to several authors, the mountains are places that despite the widespread globalisation of the contemporary world, still enjoy a pristine nature, undisturbed by the harmful human intervention (Boller et al, 2010; Ilieş et al, 2017; Gianchino et al, 2019; Linc et al, 2019)
The conduct of this study aims at knowing the perception of tourists from “Bihor Mountain Tourist Destination, Romania”
Information is a fundamental premise in tourism which is vital in outlining and promotion the image of tourist destination
Summary
The mountains are places that despite the widespread globalisation of the contemporary world, still enjoy a pristine nature, undisturbed by the harmful human intervention (Boller et al, 2010; Ilieş et al, 2017; Gianchino et al, 2019; Linc et al, 2019). One thing is for sure, over the years, the mountain areas have suffered intense metamorphosis to satisfy the ever-changing requirements (Bonadonna et al, 2017; Petrikovičová et al, 2019); they have transformed from important areas of exploitation of natural resources into areas where tourism plays a key role (Ritchins et al, 2016). Due to their aesthetic beauty, natural and cultural landscapes that harmoniously intertwine (Więckowski, 2020), various possibilities to spend leisure time and the aura of mystery (Hull, 2016), the moutains attract millions of tourists each year. In addition to its high attractiveness to tourists, mountain tourism represents a very important global industry for economy (Favre-Bonte, 2019), playing a crucial role in the preservation of mountain areas and the traditional lifestyle of the native people (Jurigova & Lencsesova, 2015; Kuščer et al, 2016; Mutana & Mukwada, 2018)
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