Abstract
The “product life cycle (PLC) model” of innovations (Utteback & Abernathy, 1975) has greatly contributed toward establishing a general logic to elucidate how the innovation patterns of a wide range of industries evolve according to the stage of product life. However, we are still observing some idiosyncratic innovation patterns that could not be easily explained by the PLC-based innovation models. Hence, in order to make up for some limitations of the PLC-based paradigm, we introduce the “resource and innovation matrix” based on the “resource-based view (RBV)” to illustrate the relationship between firms’ specified resources and their innovation patterns. In addition, we have developed a measurement instrument to be used for testing the RBV-based innovation model proposed in the study. Finally we argue some theoretical and managerial implications of the study and also discuss some research limitations and future research directions. Keywords: Product and process innovations; resource-based view; property-based resources; knowledge-based resources; resource and innovation matrix; survey instruments.
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