Abstract

Because you are reading this, the chances are that you are a health professional, probably a physician. Whatever your relationship to health care, I want you to take off your professional hat for a moment, and imagine that you are a patient who has just received a diagnosis. Your condition is potentially serious in the future, but not automatically so. Your immediate issue is to decide between therapy A and therapy B. Whichever you choose, you will have to commit to it for a considerable time without knowing any direct benefit, in the hope of future benefit. As you start to discuss this choice with your physician, you have one main question in mind. Now stop reading—and before going on figure out what that question is.

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