Abstract
We are in 2021, the year many automakers had promised self-driving cars. The reality is that as we get ready to reclaim our mobility that was limited because of the COVID-19 pandemic, there is still no agreement among industry experts on when we will reach full autonomous driving. The pandemic has created a shift in the market drivers, however, influencing the path for consumer adoption of vehicle autonomy, new business models using Level 4 instead of Level 5 and increased digitisation with data and artificial intelligence (AI) in vehicles. This paper analyses shifts in five key market drivers: technology, consumer adoption, business model shifts, data platforms in vehicles, adoption of electric vehicles and advanced driver assist systems (ADAS) features by carmakers, and proposes three potential paths towards autonomous driving.
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