The Passenger Car in Portugal: Features of Functional Modules

Abstract

This article focuses on the study of the analysis model on the functional modules of the passenger car in Portugal, made in the course of the PhD in Design. In an analysis with reference to the global segmentation of passenger car, appealed to the formation of a summary table showing the classification of segments of the key players in the sector, in particular brands of car manufacturers, the International Organization of Automobile Manufacturers, the Society of Motor Manufacturers and Traders, the Japan Automobile Manufacturers Association, the Society of Indian Automobile Manufacturers, the Association of European Automobile Manufacturers and the Automobile Association of Portugal. Therefore, we compared the different rating scales, number of categories and technical specifications that serve to differentiate the segments together. In addition to this information, also considered the conclusions reached up to the questionnaire to the target audience. Finally, to complete the set of samples, were consulted the three sites of the best-selling brands in Portugal during the year 2013 (Renault, Peugeot and Volkswagen) and two sites of major international companies rent-a-car to operating in Portugal (Europcar and Avis). With these three fields samples proceeded to completion of the final motion diagram that identifies the functional modules of each of the segments of the passenger car, including the engine, the interior front and rear passengers, the zone for the transport of luggage, pets or goods and finally the variations of the main module for each typologies.