Abstract

The objective of this research is to study the environmental issues for green tourism development of Khao Yai Forest Complex by analyzing opportunities, threats, strengths, and weaknesses from the stakeholders perspectives. According to weighted average score of strengths, weaknesses, opportunities, and threats, Khao Yai National Park is in the quadrant of SO (strengths and opportunities), indicating that they have strengths and opportunities and should therefore use aggressive strategy. Thap Lan National Park is in the quadrant of ST (strengths and threats), indicating that they have strengths and threats and should therefore use competitive strategy. In contrast, Pang Sida National Park, Ta Phraya National Park, and Dongyai Wildlife Sanctuary are in the quadrant of WT (weaknesses and threats), indicating that they have weaknesses and threats and should therefore use defensive strategy.

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