The Parallels Between Mass Communication and Graphic Design for Infrastructures

Abstract

This research paper explores the parallels between mass communication and graphic design in the context of infrastructures. Mass communication and graphic design are two distinct fields with their own principles and methodologies, yet they share common ground when it comes to designing and conveying messages effectively. This paper examines how graphic design principles and practices can be applied to infrastructure projects to enhance their visual communication and public engagement. Additionally, it explores how mass communication strategies can inform and influence the graphic design process for infrastructures. By recognizing the synergies between these two disciplines, infrastructure designers and communicators can create more engaging and impactful public spaces.