Abstract
Abstract The welfare and protection of captive Asian elephants are pressing issues for global tourism businesses. Finding a viable solution that will protect the integrity of the destination and business, the welfare of elephants and the livelihoods of mahouts is a priority, but, until now, initiatives have failed to make a meaningful difference. This chapter considers the current tourism interactions with captive elephants, the challenges encountered by stakeholders and, importantly, presents an alternative, elephant-friendly approach.
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