Abstract
The paradigm of intercultural communication has changed its vector orientation in a period of digital space expansion. Previously existing behavioral patterns, which included basic components, have led to the emergence of new behavioral patterns through the development of high-tech production, the media industry and media space. The functional approach made it possible to identify the strengths and weaknesses of digitization, the specifics of communication space in the spheres of science, technology and education and to predict possible changes in intercultural communication on the basis of the developing digital platform. The standardization and unification of digital space, which have penetrated all spheres of human activity, have revealed opportunities for improving digital content and its knowledge component. The study reflects the features of implementation and functioning of high-tech digital equipment in the education system, which is a basic component for the formation of the man of a new generation, capable of living in digital space, managing this space, finding creative solutions and creating opportunities for further development of society. Digitization changes social consciousness completely, intensifies the gap between the older and the younger generation, but this process is inevitable, as it opens up prospects for the development of the world community and forms conditions for its unification and improvement.
Highlights
In connection with the global pandemic and the digitization in all social spheres, communication processes have gained an accelerated pace of the realization of a communicative act and greater opportunities for their implementation
Applying such methodological approaches as functional, explanatory and critical, we have identified several behavioral patterns, which form the standard model of a person in the information space, identified new emerging behavioral patterns, and predicted the further development of behavioral patterns in the future
Overlaying new concepts on already understood and familiar concepts turns the process of perception, reasoning and socializing into an implementable process of communication. This is especially true of complex behavioral patterns that differ by the locality of functioning
Summary
In connection with the global pandemic and the digitization in all social spheres, communication processes have gained an accelerated pace of the realization of a communicative act and greater opportunities for their implementation. The paradigm shift in intercultural communication is related to the fact that electronic systems are penetrating technological processes and the human being himself. It stems from the emergence of digital globalization and the multilevel introduction of new technologies into production, economic, sociopolitical, and domestic processes. While digitization in the production sphere is gradual and accompanied by increased efficiency, the sociopolitical sphere is linked to media space and media opportunities, which are even more implemented in the household sphere
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