Abstract
E-commerce has expanded rapidly over the past five years and still has great potential for growth. The ecommerce industry in China is growing faster than in other countries. This article investigates the ecommerce development in China and provides strategies for foreign companies to enter the e-commerce market. This research study aims to analyze the process of development e-commerce and identify the portrait of the online consumer in China. An exploratory research design is used to highlight the shopping habits of consumers and new emerging segments in the e-commerce market. The successful Chinese experience of e-commerce adoption was analyzed.
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