Abstract

In recent years, with increasing urbanization and the new coronavirus pneumonia epidemic (COVID-19), the social workplace is changing at an unprecedented rate. The epidemic has led to an increased focus on healthy and green design in the workplace, and outdoor workspaces are becoming an increasingly important part for businesses, employees, freelancers, and real estate developers. The impact of the epidemic has posed a huge challenge to traditional office space, with some companies abandoning their original office space. Increased competition for social careers and a growing number of members of the public wishing to utilize their free time for self-improvement have also contributed to the rise of environmentally paid venues, such as paid study rooms and learning cafes. Although people's awareness of outdoor healthy office is beginning to increase, the specific needs of office space for outdoor scenes are still unclear, and tapping into the needs has become the key to outdoor office product innovation.This study aims to classify and prioritize the functional attributes of new outdoor office space by using the functional attributes classification and prioritization method proposed by the Kano model, and to classify the functional attributes by questionnaire design using the Kano model. The specific research process is as follows: extract demand elements through contextual observation and semi-structured interviews, collect data on users' cognition, tendency, consumption motivation and behavior, analyze users' behavioral and mental demands for outdoor office scenarios, and collect users' original demand data. Similar original requirements are summarized and integrated to form user outdoor office function modules, and each requirement module is refined. Kano analysis for each modularized demand, using the Kano questionnaire to derive the impact of each demand module on end-user satisfaction with the outdoor office experience, based on the Kano model of the evaluation of the classification table will affect the user's satisfaction with the outdoor office of the various factors module is divided into five types of demand attributes: Basic Quality, Performance Quality, Excitement Quality, Neutral Quality and Reverse Quality. Then, through the prioritization method in the Kano model, the better-worse coefficient is used to calculate the percentage of functional requirement attributes, and the impact of a certain functional module on the improvement of user satisfaction or the reduction of dissatisfaction is derived. Based on the calculation results of the better- worse coefficient, the priority ranking of each original requirement in similar functional modules is derived. Determine the prioritization of service functions in outdoor office space. Prioritize the design of the functional modules with high values, and propose the design of each service module and physical product of the new shape of the office space.Through this study we will collect and summarize the user's demand modules in outdoor office scenarios, derive the priority ranking of each demand element through Kano, and provide specific design strategies and principles for the design of the user's outdoor office scenarios, which will be used to develop the service system of the outdoor office space, and establish the outdoor office service products and systems.

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