Abstract
Employees creativity has been recognized as a crucial part of an organization’s ability to be innovative. To know which factors contribute to employee involvement in creative work, in this paper, we first examine the effects of corporate social responsibility (CSR) to employees. Moreover, we study the employees’ positive work attitudes and their intention to leave as a mediating mechanism to explain the effect of CSR to employees on the involvement of employees in creative work. Survey data from 209 employees in 45 small-sized enterprises in Iran were used to test the hypotheses of the study. The hypotheses were tested with hierarchical regression analyses using SPSS software. The results support the direct impact of CSR to employees on employees’ creative work involvement. In addition, the findings indicate that the indirect effect of CSR to employees on the involvement of employees in creative work through positive work attitudes and their intention to leave are significant. Consequently, small-sized enterprises should reinforce CSR to employees to elevate their involvement in creative work.
Highlights
The involvement of employees in creative work is a crucial competency for small-sized firms’ survival [1,2]
This paper aims to answer the following research question: Does corporate social responsibility (CSR) to employees promote employee involvement in creative work? To answer this question, we examined the role of CSR for employees by collecting data from 209 employees who work in 45 small-sized enterprises in a developing country
Almost all small-sized enterprises nowadays face a highly dynamic environment characterized by rapid technological changes, varying customer taste, and a growing number of competitors [96]
Summary
The involvement of employees in creative work is a crucial competency for small-sized firms’ survival [1,2]. Employee involvement in creative work thrives in dynamic environments [8] which is essential for long-term organizational success [9,10]. It is presented as a critical factor for facilitating organizational innovation [9,11]. Scholars have searched for different personal and contextual characteristics that can contribute to the level of employee involvement in creative work [7,12]. The characteristics of the organizational context play an important role in the involvement of employees in creative work, e.g., supervisor’s close monitoring [14] and support [8], leadership style [15] and job design [12]
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