Abstract
• This article explores the rise of do-it-yourself (DIY) amateur home renovation practices, within the context of cultural, media and leisure studies debates about amateurs, experts and the circulation of knowledge, and, in particular, the increasingly visible role of lifestyle media experts. Lifestyle television fosters a neoliberal system of governance at a distance which seeks to create enterprising citizens. Through a digital ethnography of the Our House DIY Club — a home-improvement online forum — this article argues that amateur DIYers enact this neoliberal discourse of enterprising and productive citizenship advocated by lifestyle TV experts. They produce an organic knowledge through a process of appropriating expert knowledge, and rearticulate it through narratives of personal experience, further promoting neoliberal Do It Yourself discourse. •
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