Abstract

Against a backdrop of globalised higher education (HE) – one in which a number of British universities are setting up campuses overseas – China represents a vast and lucrative market. This paper presents data on the perceptions and experiences of 20 Chinese students who are currently studying at a British university's campus located in China. Drawing upon theoretical and empirical linkages between the expansion of British HE into overseas markets and neo-colonial (or imperialist) activities, this paper discovers that sociocultural perceptions and ideological constructs such as ‘creativity’ and ‘value’ form a vital basis for the exchange of knowledge in transnational HE.

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