Abstract

1. Rugby World Cup 2011: sport mega-events between the global and the local 2. Definitely maybe: continuity and change in the Rugby World Cup 3. Collective identity and contested allegiance: a case of migrant professional Fijian rugby players 4. Rugby World Cup 2011: sport mega-events and the contested terrain of space, bodies and commodities 5. (Not) a stadium of four million: speaking back to dominant discourses of the Rugby World Cup in New Zealand 6. The culture of alcohol sponsorship during the 2011 Rugby World Cup: an (auto)ethnographic and (con)textual analysis 7. Playing the shell game: the Faustian bargain for Dunedin's stadium

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