Abstract
The purpose of the study is to investigate what communication and media technologies and information operations are used by the mass media of the Russian Federation in relation to Ukraine to propagate the image of the “other/alien”. The methodology chosen for the work combines the application of the following methods and approaches: network analysis, SWOT-analysis, system, integrated and civilization approaches, system analysis, method of systematization and classification, methods of analysis, synthesis, objectivity, generalizations, analogies, case study, etc. The article explores the use of communication, media and information-psychological technologies by the Russian mass media to create and effectively promote the image of an enemy, alien, the other during the Russian-Ukrainian conflict, which began in 2014. The authors insist that the “Russkiy Mir” idea is promoted through the propaganda and manipulation resulting in the image of the adversary of this idea – “the other.” The “Russkiy Mir” foe does not perceive everything with the designation “Russian” as a priori positive and better, doubt the correctness of such a position, and therefore wishes evil to the supporters of the “Russkiy Mir”. Information operations and the most widespread media technologies in the Russian-Ukrainian information warfare are analyzed to model the image of “the other” as a threat. Prospects for further scientific researches are connected with the study of new scientific concepts that is some network-centric warfare, hybrid warfare, cyberwarfare, asymmetric warfare, undeclared information warfare, and others.
Highlights
Mykhaylo KUNYTSKYYLesya Ukrainka Volyn National University, Lutsk, Ukraine https://orcid.org/0000-0001-7347-1151
The article aim is to research what communication and media technologies, information operations for the propagation of “the other/alien” images are used by the Russian Federation mass media against Ukraine
While studying the issue of communication and media technologies using by Russian mass media to create and effectively promote the image of an enemy, alien, and the other during the Russian-Ukrainian conflict, which began in 2014, we have concluded the following: – psychological warfare is an integral part of an information warfare, its task is to produce hostility in the minds of the population, to disorient and spread misinformation the masses; to weaken beliefs; to intimidate with the image of an enemy, the other, alien; – Russian interventions into the domestic and international affairs of other countries, including Ukraine, are conducted through the concept of the “Russkiy Mir.”
Summary
Lesya Ukrainka Volyn National University, Lutsk, Ukraine https://orcid.org/0000-0001-7347-1151. Since 2014, Russia has chosen special operations in the information and cyberdomains as main means of achieving its goal These operations were to cover Russia’s armed aggression against Ukraine, to cause technical collapse in certain sectors of Ukraine’s economy, and to transform the political elites of some Western countries and international organizations into loyal to Russia. In addition to these operations, indirect and direct confrontations were applied in the hope of provoking political, economic and social collapse in Ukraine. The article aim is to research what communication and media technologies, information operations for the propagation of “the other/alien” images are used by the Russian Federation mass media against Ukraine
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