Abstract
Extant literature has discussed the similarities between public relations and public diplomacy. This study seeks to contribute to existing research on the application of organization–public relationships (OPR) to public diplomacy by further exploring relational dimensions in public diplomacy and empirically testing them based on a model consisting of antecedents (i.e., political, economic, interpersonal, cultural and corporate interactions), relational dimensions (i.e., interactional bilateralism, power mutuality, trust, empathy, relational satisfaction, relational continuation, relational attentiveness and relational curiosity), and consequences (i.e., positive and negative megaphoning). A total of 490 respondents from the United States were recruited on Amazon M-Turk to respond to survey items regarding China and Mexico. Confirmatory factor analysis and regression analysis were conducted. The findings indicate: (a) positive associations between the antecedents and the relational dimensions, (b) positive associations between the relational dimensions and positive megaphoning, and (c) negative associations between the relational dimensions and negative megaphoning. (148 words)
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