Abstract
Here it is shown that the discourse of contemporary advertising derives from verbal and visual narratives encoded in Locke's representation of American landscape. These narratives embrace the idea of nature as an artifact, the imperial self, picture theory, and palimpsest representation. They are given careful attention in this study not because of their timely value but, precisely, because they are anachronistic and widely disseminated by the advertising media, a national nostalgia industry parasitical upon an intellectual inheritance originating with Locke. Incident to the popularity of Lockean ideas achieved by these means is that counter-narratives on the environment advanced by resource economics and conservation biology are rendered marginal and ineffective.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
