Abstract
The advertising and promotion of motion pictures has always been closely tied to the use of posters. Through an examination of early catalogues and trade publications, this paper traces the history of the American movie poster from its roots in the circus poster tradition to the establishment of generally accepted industry standards around 1915. The paper discusses both generic and 'true-to-the-film' posters, 'home-made' designs created by exhibitors, and the work of such early film poster printers as Hennegan and Company.
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