Abstract
The advertising and promotion of motion pictures has always been closely tied to the use of posters. Through an examination of early catalogues and trade publications, this paper traces the history of the American movie poster from its roots in the circus poster tradition to the establishment of generally accepted industry standards around 1915. The paper discusses both generic and 'true-to-the-film' posters, 'home-made' designs created by exhibitors, and the work of such early film poster printers as Hennegan and Company.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
