Abstract
The processes by which information systems (IS) innovations become institutionalized are the subjects of much debate within the field of organization theory. Yet few empirical studies exist which examine how IS innovations come to be adopted and diffused across organizations. This paper draws from neo-institutional theory by extending the work of Swanson and Ramiller, using their concept of the organizing vision as a lens for observing and analysing an emerging information systems innovation targeted at small and medium enterprises (SMEs), which came to be known as application services provisioning (ASP). We observe that over time, the initial euphoria and ‘hype’ which surrounded the organizing vision of ASP was replaced by scepticism and distrust, as powerful institutional interests in the form of leading technology firms, industry analysts and IT consultancies were ultimately unsuccessful in their attempts to disseminate ASP throughout the wider business and not-for profit IS user communities. The lessons from this research suggest that a processes-oriented analysis of how organizing visions are interpreted, legitimised and mobilized is critical for understanding and explaining how underdevelopment of an organizing vision at an early stage, may inhibit its later adoption and institutionalization.
Published Version
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