Abstract
Public/private relations in the field of security attract considerable academic attention. Usually, the state is central to the analysis, focusing on the diminishing role of a previously dominant state. The role that organisations themselves play in the investigation and settlement of their internal norm violations is, however, much less researched. An emphasis on the role of the state downplays the importance of such actions. This research paper, based on qualitative data from the Netherlands, highlights the role of the organisation as the principal actor in corporate investigations and corporate settlements. The legal constraints upon and day-to-day activities of corporate investigators are considered and the consequences of the distance between public law enforcement actors and corporate security are reflected upon. The paper arrives at the conclusion that the limited insight into the measures taken by organisations in response to internal norm violation can be considered problematic from a democratic, rule-of-law point of view. The freedom of action enjoyed by organisations within the private legal sphere makes oversight and control quite challenging.
Highlights
Over the last two decades, customer-based brand equity (CBBE) has emerged as one of the key marketing concepts for academics and practitioners alike (Keller 1993)
The manuscript proceeds as follows: in Section 2, we provide the conceptual framework of this research, in terms of the effects of owned and earned social media on customer-based brand equity
We have explored the effects of social media on CBBE in the retail sector
Summary
Over the last two decades, customer-based brand equity (CBBE) has emerged as one of the key marketing concepts for academics and practitioners alike (Keller 1993). We use high-frequency daily data for 39 retailers and estimate a panel vector autoregression model with exogenous variables (PVAR) to uncover the relationships between earned and owned social media and CBBE. As CBBE is a key determinant of cash flows and long-term firm value (Rego et al 2009), our research implies potentially causal effect of social media on firm value. Our study underscores the relevance of social media for highly competitive retail sector where creating and sustaining CBBE is a major and costly challenge (Ailawadi and Keller 2004). The manuscript proceeds as follows: in Section 2, we provide the conceptual framework of this research, in terms of the effects of owned and earned social media on customer-based brand equity.
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