Abstract

In recent years, the Ministry of Education has issued the Guidelines for the Ideological and Political Construction of Higher Education Courses. Therefore, the teachers of film and television public service advertisements should strive to explore the organic integration of the core values of socialism with Chinese characteristics and the appreciation of film and television public service advertisements. The combination of the core values of socialism with Chinese characteristics and the appreciation of film and television public service advertisements can better help students understand the production process and evaluation criteria of China's film and television public service advertisements, Students are encouraged to practice the core values of socialism with Chinese characteristics in the form of film and television public service advertisements. Film and television public service advertising plays an indispensable role in helping people establish the core values of socialism with Chinese characteristics. Therefore, this lesson will take friendliness and civilization as an example to deeply describe the organic integration of the core values of socialism with Chinese characteristics and film and television public service advertising.

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