Abstract
Aim: There are some measures that smokers can cease or prevent damage caused by smoking. They may also choose some product features that may be more helpful to them like toothpaste selection etc. The preferences of smokers vary because of the variety of toothpaste in the market and a high number of products. The aim of this study is to determine the importance of toothpaste selection criteria in order to determine the decision and toothpaste selection.
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