The optimal path of new media city image communication strategy based on data mining technology

Abstract

With the wider application of data mining technology, new media has been accepted by people for its high communication efficiency, good communication quality, and strong interaction. The city is an important factor of modernization, and the use of new media to spread the image of the city can promote the rapid development of the city. Based on this, the purpose of this article is to research and analyze the optimization path of new media city image communication strategy based on data mining technology. This article first summarizes the status quo of urban image communication, and then extends the theory of urban image communication and analyzes it in detail. Then through the analysis of new media communication methods and their advantages in urban communication. This article elaborates on the new media communication based on data mining technology, and uses questionnaire survey method, field survey method and other research methods to carry out experimental research on the theme of this article. Research shows that new media has become an important channel for city image communication.