Abstract
In the emerging era of the Metaverse in which virtual reality (VR) is used for various purposes such as product demonstration, marketing, and online commerce, it becomes essential to reproduce colors accurately not only for gaming but also for brand recognition and product representation. In this regard, this study investigated the optimal color space to minimize the difference between the intended colors for the VR device and the colors selected on the designers’ monitor during the development process. To this end, this study conducted measurements and provided technical demonstrations to highlight the color differences between three different color spaces of sRGB, AdobeRGB, and DCI-P3. Through this approach, we discovered that designing the VR content using the DCI-P3 color gamut yields the most ideal results currently available.
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