Abstract
The pharmacy world was a mandatory crossing point and active player in the establishment of hormonal contraception in Brazil. Through an analysis of articles published in A Gazeta da Farmácia from 1960 to 1981, the study explores little-known aspects of the birth control pill's biography and the construction of its Brazilian market. For pharmacy professionals, oral contraceptives were "opportunity pills" in two senses: they provided profits and they restored the prestige of these professionals within the scientific, clinical-therapeutic, and political realms. The pathways of the pill and the pharmacy world intersected as both wove their biographies under the patronage of industry. Pharmacists and the pill were co-constructed, and each was an important crossing point for the other.
Highlights
Through an analysis of articles published in A Gazeta da Farmácia from 1960 to 1981, the study explores little-known aspects of the birth control pill’s biography and the construction of its Brazilian market
The premise behind the present study is that the pharmacy world in Brazil was a mandatory crossing point and active player in formulating the complex circuit of interactions that brought the hormonal contraception culture into being
Our strategy for addressing these questions was to trace the birth control pill as it was featured in articles published in A Gazeta da Farmácia, a major Brazilian periodical serving the pharmacy world
Summary
Received on 27 July 2017. Approved on 16 Nov. 2017. Translated by Diane Grosklaus Whitty. http://dx.doi.org/10.1590/S0104-59702018000400007 v.25, n.3, jul.-set. 2018 DIAS, Tânia Maria et al The opportunity pill: discourses about the birth control pill in A Gazeta da Farmácia, 1960-1981. História, Ciências, Saúde – Manguinhos, Rio de Janeiro, v.25, n.3, jul.-set. 2018. Available at: .
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