The Opportunity for Profit to College Student-AthletesAnalysis Study

Abstract

According to Romero (2018), NCAA athletes should receive better compensation; he also said that demand for elite professional athletes is related to salary, just as in any professional industry. Collegiate studentathletes devote daily time and energy to completing their profession. The likelihood of a high school student-athlete taking part in a collegiate sport is extremely low. This number drops even more for student-athletes who receive full-ride scholarships. Although some college student-athletes are compensated through educational opportunities or academic scholarships, they still live at or below the national poverty level. The NCAA is a nonprofit organization that regulates collegiate sports. This recent study emphasizes the livelihood of collegiate student-athletes and the rules they must follow; more so, it investigated the possible opportunities that college student-athletes might have. These opportunities may come in the form of future compensation challenges and endorsement opportunities. Additionally, this study looked at the coach’s salaries compared to collegiate student-athletes’ opportunities to profit from their crafts.