Abstract
Despite the lack of consensus, entrepreneurship has been studied and its many components have been researched by economists, sociologists, historians, psychologists, and experts in social and business sciences. The theoretical essay on the opportunities of new markets for strategic entrepreneurs in this article discusses topics that show how the importance of strategic planning for the expansion of the company was founded, as well as a great opportunity to contribute to the development of society. On the other hand, these businesses are highly unstable due to the lack of specific skills and knowledge about management procedures and tools where the vast majority do not survive for long in the market, as it is necessary for companies to reorganize or develop new business models, as new digital technologies are opening up scenarios for them that were previously impractical.
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