Abstract
The opportunities of persuasive technology in facilitating sustainable innovation and business model innovation have been witnessed continuously during the last decade. The unique ability of persuasive technology in interacting and mediating across users, customers, decisions makers and other stakeholders provides access to core knowledge about behavior and opportunities to influence and even change their behavior in a positive and more sustainable manner. Sustainable innovation and business model innovation is gaining more and more competitive leverage due to customer requirements, the growing strength of NGO's and the increasing sustainable agenda of global businesses. However, getting knowledge of the stakeholders and their behavior as well as the potentials in actively supporting more sustainable behaviors provides totally new and unique opportunities for radical and customer-focused sustainable innovation and business model innovation, which is explored through a theoretical review and case examples in the present study. The findings reveal a number of key opportunities to pursue and a number of critical challenges to adjust to as presented in propositions.
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